First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In this completely updated and expanded fourth edition of Levinson`s first Guerrilla Marketing book, his take-no-prisoners approach... Celý popis
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Popis
First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In this completely updated and expanded fourth edition of Levinson`s first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that Guerrilla Marketing - Jay Conrad Levinson od authora Jay Conrad Levinson a nakladatelství za skvělé ceny na e-shopu Martinus.cz
Parametry
| Rok vydání | 2007 |
| Autor | Jay Conrad Levinson |
| Počet stran | 384 |
| Výrobce | Little, Brown Book Group |
| Jazyk | anglické |
| Váha | 498 gramů |
